About

We specialise in AI visibility for B2B brands.

Aiviara (AI Visibility Applied Research & Analytics, pronounced A-V-ara) does applied research into how B2B brands are represented in AI-generated answers, and is building the analytics platform to help companies track and improve that representation.

AI Visibility

AI chatbots and search (ChatGPT, Claude, Perplexity, Google's AI Overviews) are increasingly how B2B buyers find and evaluate vendors. Whether a brand appears, and what AI says about it, can have a strong influence on whether a brand is shortlisted.

Applied research

Aiviara produces open research and articles on AI visibility for B2B brands. Our research outputs, including the Generative Brand Mention Framework (GBMF), are published openly so that measurement is governed by open methodology and independently verifiable.

Analytics platform

We are building tooling to help B2B companies monitor brand-mention visibility, factual alignment and sentiment across popular LLM platforms: the three separable properties of AI brand representation that matter to marketing and brand teams.